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Vivek Agnihotri on his ‘fashion on films at Cannes’ tweet: Bollywood actors have no spine, they are busy promoting brands

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In his recent tweet, filmmaker Vivek Agnihotri had reminded everyone that the recently concluded Cannes Film Festival is “for showcasing films and not a fashion show”. Elaborating on his approach he tells us, “Films have been replaced by fashion. And that too with the kind of fashion that is more sensational than real. Now, it is in fashion to look weird and startle the audience.

Vivek Agnihotri on fashion over films at Cannes
Vivek Agnihotri on fashion over films at Cannes

Agnihotri recalls the time he went to Cannes Festival for his film tashkent files, and immediately realized that ‘it has become a fashion show’. He recalls, “I noticed that fashion models (actors and influencers) were the main attraction on the red carpet wearing weird outfits. And the biggest actors and directors passed away and nobody cared about them. In fact, they were being pushed around.

When asked why Bollywood actors are silent on this whole scenario of fashion dominating films at Cannes, Agnihotri replied, “They are busy promoting brands and hence have to keep quiet. It is like if you dance at someone’s wedding and take money for it, you cannot criticize the food at the wedding. He has no spine left. Also, Bollywood actors have become social media influencers, so they are no longer acting. Life is cool for them. ,

Another thing that the filmmaker found “extremely odd and strange” about the 76th edition of the Cannes Film Festival was the presence of several social media influencers on the red carpet. “And he got a lot of limelight too. I don’t understand what these influencers have to do with feature films? It was very unfair to the audience in general because it’s such a lowly process,” he says, adding, “You’re corrupting (the festival). Nobody cares about the central theme of the festival. No one knows which film was being screened or which category won. I am not commenting on anyone’s ability or potential, but most of the actors from India who attended Cannes had no films there, and some were not even released in years.

Hoping for a better understanding next year, the filmmaker emphasizes that Cannes is supposed to be a festival of important and unconventional films. “Especially films that make very bold statements and are even controversial. I am talking about films which are generally not mainstream and would not otherwise get a platform to showcase,” he concluded.

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